THE SPRINGHILL CO, founded by LeBron James and Maverick Carter, is a multifaceted entertainment and production company. Established in 2020, it integrates four ventures under one roof: UNINTERRUPTED, THE SHOP, SPRINGHILL BRAND, and THE ROBOT COMPANY. Our mission is to create meaningful content that resonates culturally and socially, aligning with a commitment to elevate and empower community stories.
UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists to tell the athlete's stories authentically and like never before. The hashthag #MORETHANANATHLETE started in February 2018 as a phrase and has grown into a movement. From the best athletes in the world to people young and old all over the world. The hashtag and message has given people a way to express themselves on and off the field of play and show that they are more than what the world says they should be.
UNINTERRUPTED partnered with NIKE Basketball for the "MORE THAN AN ATHLETE" World Tour with LeBron James. The tour stopped in four countries (China, France, Germany, and New York) over the course of 15 days. Daily social recaps were published every day of the tour as well as a holistic mini-doc of the tour.
MORE THAN AN ATHLETE documentary series on ESPN+ explores the journey of LeBron James and his close-knit group of friends—Maverick Carter, Rich Paul, and Randy Mims—who have been with him from his early days as a basketball prodigy to his rise as a global sports icon. The series delves into how they’ve transcended the traditional roles of athletes, becoming influential figures in business, media, and culture. It highlights their impact beyond sports, emphasizing their roles as entrepreneurs, activists, and creators of change​.
When we made the Crypto.com Super Bowl commercial featuring LeBron James, our goal was to inspire audiences to embrace bold decisions. The spot, titled CALL YOUR SHOT showcased present-day LeBron advising his 2003 teenage self about the importance of courage in the face of the unknown. By blending nostalgia, cutting-edge technology, and LeBron’s universal appeal, we connected cryptocurrency to a story of growth and empowerment. The ad sparked widespread conversation, elevated Crypto.com’s brand recognition, and engaged viewers with an innovative NFT campaign hidden within the commercial.
MIND THE GAME is a podcast presented by UNINTERRUPTED and ThreeFourTwo Productions, hosted by LeBron James and JJ Redick, that offers in-depth discussions and analysis about basketball. Beloved by basketball nerds, it covers game strategies, player development, and cultural impacts in the most granular way.
The true currency of our digital age is a person's ability to create viral memes. Josiah Johnson, known for his meme prowess on NBA Twitter, embarks on a journey to solve the mystery of a missing meme, exploring the impact of ephemeral media and digital relationships. MEMES AND NIGHTMARES in partnership with STARRY is an official selection to the 2024 Tribeca Film Festival.
Draymond Green holds court with some of the biggest names in sports, entertainment, and culture in the new series THROWING BONES. In the first episode, NBA legend Gary Payton, hip-hop superstar YG, and WNBA phenom Chiney Ogwumike discuss the art of trash talk, the music industry, and women's sports.
State of the Game Chat with Podcast P and Special Guest Lil’ Dickie
The second year of the UNINTERRUPTED FILM FESTIVAL showcased a series of films and documentaries centered around sports, culture, and social justice. The festival aimed to provide a platform for diverse voices and stories often underrepresented in mainstream media. The event featured a variety of content, including athlete-driven world premiere films, podcasts, panels, and short films.
UNINTERRUPTED has partnered with Sue Bird and Megan Rapinoe for its latest collaboration, LOVE IS: REVOLUTIONARY JOY which focuses on the resilience and joy of the LGBTQ+ community. The collection, featuring Y2K-era bucket hats, T-shirts, soccer shorts, and socks in bold orange and cream colors, is available online. The campaign aims to highlight important issues like housing and healthcare access for LGBTQ+ individuals—emphasizing year-round support beyond superficial Pride celebrations. Rapinoe and Bird advocate using their platforms to inspire change and protect marginalized communities (particularly trans youth) against discriminatory laws and societal pressures.
In partnership with ROCKSTAR ENERGY & THE SPRINGHILL COMPANY, Snow Tha Product created COBRAR, a track for the hustlers working to support themselves and their families. Meet Kids of Immigrants co-founder Daniel Buezo; activist and medical student Gianna Nino-Tapias; and pro skater David Gonzalez. The three muses share their stories of the work ethic they’ve inherited from their family to fuel their creativity.
MORE THAN A VOTE, founded by LeBron James, played a pivotal role in increasing voter registration and turnout, particularly among Black communities during the 2020 U.S. elections. The organization combated voter suppression by raising awareness, providing resources, and partnering with influential groups to ensure every vote is counted. The coalition focused on local and state-level elections, turning sports arenas into polling sites, recruiting 42,000 new poll workers, and enfranchising over 300,000 voters. Their efforts, including over 25 million views on original content, demonstrated the power of collective action in significantly impacting voter participation and advocacy for voting rights.
THE SHOP MEN’S GROOMING is inspired by THE SHOP show. It features a seven-piece collection designed for essential skin and hair care, aimed at providing an affordable yet premium grooming experience for men of all ages. The scent, packaging, and marketing were created in-house in partnership with Parlux and Walmart.
TOP CLASS by UNINTERRUPTED is a documentary series that follows the Sierra Canyon Trailblazers, a high school basketball team in the San Fernando Valley. The series, available on Prime Video, highlights the team's journey as perennial contenders for California state titles and their pursuit of national recognition. It features behind-the-scenes looks at the players' lives, their challenges, and the team's quest for success. Social media, school demands, and the pressure to perform are significant influences, and the series explores how these young athletes manage making adult decisions while still in their teens. Running for four seasons, the series has expanded to include other sports and is UNINTERRUPTED’S premiere amateur athlete offering.
On LET ‘EM COOK, athletes are paired with renowned chefs to create dishes unique to their stories, filmed on a set resembling a 1990s family kitchen. Each episode features authentic, humorous conversations as the chef and athlete prepare a dish with ingredients linked to the athlete's identity, delighting both the athletes and the audience with new culinary experiences and engaging chemistry.
Since the 2016 Olympics, much has transpired, including the postponement of the 2020 Olympics due to the pandemic. Many athletes were ready to use this moment to speak on global current events. Unfortunately, the introduction of Rule 50 threatened to silence them. Beyond restricting slogans, Rule 50 impeded athletes' ability to raise awareness and empower global movements on the biggest stage. This campaign kicked off with a powerful video from John Carlos, aimed to remind Olympic athletes of the power of their voices.
Part of P&G's Widen the Screen program, THESE HANDS is a collaborative film with UNINTERRUPTED, empowering Black boys by removing systemic barriers and creating broader opportunities beyond athletics. Watch as a child's imagination is opened to a future of possibilities through a game of catch with his father.
WE THE CLEANEST was an anthem for handwashing at the onset of the Covid-19 pandemic. We teamed up with DJ Khaled and DOVE’S MENSCARE to create this song to encourage young kids to make scrubbing their hands less scary and habitual.
LeBron James has emerged as a key voice against discrimination following George Floyd's death, consistently expressing his outrage and urging citizens to combat racism. His Instagram post declaring, "This is why we can't just stick to sports. Do you understand now?" inspired UNINTERRUPTED to create a body of work emphasizing the necessity of addressing social issues beyond sports. Additionally, UNINTERRUPTED launched a customizable clothing collection, with all proceeds going to the NAACP.
NFL players are constantly covered by helmets, so fans rarely get the chance to see their faces and the people they are off the field. UNINTERRUPTED created The Glass Helmet Project to tackle one of football's most unique challenges -- "The Helmet Effect" -- and help fans recognize more than the on-field talent so they can appreciate the fundamental humanity that makes every athlete that puts on that helmet more than a football player.
