Since the 2016 Olympics, much has transpired, including the postponement of the 2020 Olympics due to the pandemic. Many athletes were ready to use this moment to speak on global current events. Unfortunately, the introduction of Rule 50 threatened to silence them. Beyond restricting slogans, Rule 50 impeded athletes' ability to raise awareness and empower global movements on the biggest stage. This campaign kicked off with a powerful video from John Carlos, aimed to remind Olympic athletes of the power of their voices.