I am TSHC’s Chief Creative Officer and General Manager of Uninterrupted. With over 20 years of experience, I’ve found myself at the intersection of storytelling, cultural insights, and strategic understanding. Throughout my career, I’ve developed brands, intellectual properties, award-winning campaigns, interactive platforms, documentaries, and original content for some of the world's most prominent brands.

My multidisciplinary work has garnered awards and accolades at prestigious events and organizations, including the Cannes Lions International Festival of Creativity (where we received the Film Grand Prix and the first Branded Entertainment Grand Prix), Adweek's Creative 100, The One Show, One Show Entertainment, One Show Design, TED Ads Worth Spreading, the Clios, Webby Awards, the Art Directors Club, AICP, D&AD, NXT Stage Hollywood Awards, the Andy Awards, AIGA, and Communication Arts.

Myself, along with my teams are passionate, determined and uncompromising. We love to challenge possibilities and defy probabilities—because the “expected” is boring, stale, and easy. We put all our energy into doing one thing: creating work that moves people—to laugh. Or smile. Or make them say, “I’m not crying, you’re crying”.

As technological advancements moves at warp speed and the world becomes increasingly complex, one thing that remains constant for audiences is the need for compelling human narratives. As mediums change, my work aims to adapt, bringing storytelling to people in unexpected ways, meeting our audience wherever they are and wherever they’re going. 

I believe in an executionally promiscuous approach to this ideation, assembling teams that combine the skills necessary to ensure the delivery of provocative and abnormal results. Anything less provides results that are underwhelming and painfully normal. And what fun what that be?