"We want you to know your vote matters, your voice matters, and you matter."
MORE THAN A VOTE, founded by LeBron James, played a pivotal role in increasing voter registration and turnout, particularly among Black communities during the 2020 U.S. elections. The organization combated voter suppression by raising awareness, providing resources, and partnering with influential groups to ensure every vote is counted. The coalition focused on local and state-level elections, turning sports arenas into polling sites, recruiting 42,000 new poll workers, and enfranchising over 300,000 voters. Their efforts, including over 25 million views on original content, demonstrated the power of collective action in significantly impacting voter participation and advocacy for voting rights.