"I want an opportunity to express myself Uninterrupted"
UNINTERRUPTED is the athlete's brand, for athletes. It's a space created to empower athletes, to feel confident in expressing themselves beyond what is expected– on their terms. UNINTERRUPTED exists to tell the athlete's stories authentically and like never before. The hashthag #MORETHANANATHLETE started in February 2018 as a phrase and has grown into a movement. From the best athletes in the world to people young and old all over the world. The hashtag and message has given people a way to express themselves on and off the field of play and show that they are more than what the world says they should be.
UNINTERRUPTED partnered with NIKE Basketball for the "MORE THAN AN ATHLETE" World Tour with LeBron James. The tour stopped in four countries (China, France, Germany, and New York) over the course of 15 days. Daily social recaps were published every day of the tour as well as a holistic mini-doc of the tour.
MORE THAN AN ATHLETE documentary series on ESPN+ explores the journey of LeBron James and his close-knit group of friends—Maverick Carter, Rich Paul, and Randy Mims—who have been with him from his early days as a basketball prodigy to his rise as a global sports icon. The series delves into how they’ve transcended the traditional roles of athletes, becoming influential figures in business, media, and culture. It highlights their impact beyond sports, emphasizing their roles as entrepreneurs, activists, and creators of change.
