When we made the Crypto.com Super Bowl commercial featuring LeBron James, our goal was to inspire audiences to embrace bold decisions. The spot, titled CALL YOUR SHOT showcased present-day LeBron advising his 2003 teenage self about the importance of courage in the face of the unknown. By blending nostalgia, cutting-edge technology, and LeBron’s universal appeal, we connected cryptocurrency to a story of growth and empowerment. The ad sparked widespread conversation, elevated Crypto.com’s brand recognition, and engaged viewers with an innovative NFT campaign hidden within the commercial.