Partnering with Sony Pictures, LYFT introduced GHOST MODE offering free Ecto-1 rides in major cities across the US. Passengers could toggle into Ghost Mode in the Lyft app to request these special rides, which featured cars from the "Ghostbusters" reboot and replicas. Riders also enjoyed in-car swag like Hi-C Ecto Coolers and Ghostbusters-themed Twinkies.
To celebrate Halloween and the new season of STRANGER THINGS, LYFT partnered with NETFLIX and special effects experts to create STRANGE MODE. Passengers would enter a normal Lyft car, but along the way, Strange Mode would activate, turning the ride into a paranormal experience. The car moved through a sequence of effects including radio static, rumbling chairs, a Demogorgon hand pressing through the ceiling, and even the driver vomiting a slug. The experience ended in a mysterious location, where the car was approached by people in white hazmat suits who rewarded the passenger with an Eggo waffle. Passengers experienced Strange Mode through video content, in-app graphics, or, for some, as the scariest in-person Lyft ride of their lives.
