To celebrate Halloween and the new season of STRANGER THINGS, LYFT partnered with NETFLIX and special effects experts to create STRANGE MODE. Passengers would enter a normal Lyft car, but along the way, Strange Mode would activate, turning the ride into a paranormal experience. The car moved through a sequence of effects including radio static, rumbling chairs, a Demogorgon hand pressing through the ceiling, and even the driver vomiting a slug. The experience ended in a mysterious location, where the car was approached by people in white hazmat suits who rewarded the passenger with an Eggo waffle. Passengers experienced Strange Mode through video content, in-app graphics, or, for some, as the scariest in-person Lyft ride of their lives.