BECOME LEGENDARY is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the JORDAN BRAND core truths - Authentic, Uncompromised, Earned, and Aspirational - which speak directly to the brand pillars derived by Michael Jordan's personal values and philosophy for success.

BREAK TO BUILD is a TV ad that romanticizes Michael Jordan’s notion of team: blood, sweat, tears and maybe a fight if necessary. The film shows how in order to make Michael’s team, the players need to be more than they thought they could be.

In this commercial, Michael Jordan's message MAYBE IT’S MY FAULT is expressed using a series of "Maybes" to inspire viewers to stop making excuses and strive for success, emphasizing that winning is built on flash, not fire, and that highlights start in the gym. This powerful commentary challenges us to rethink what defines success.

FIELD GENERALS is TV spot that aimed to capture the visceral feeling associated with intensity on the court. The result leaves the viewer breathless and charged in the way a general inspires his own regiment, the way a leader motivates his team.