The GET YOUR BASKETBALL ON campaign humorously featured comedian Charlie Murphy as Leroy Smith, the fictional "Motivational Guru" who claimed to have inspired Michael Jordan's greatness after being the player who made the varsity team over him in high school. The campaign used over-the-top videos, video games, products, and content to promote Jordan’s upcoming Hall of Fame enshrinement, emphasizing motivation, persistence, and the idea that even underdogs can inspire greatness.