In partnership with SHARPIE and NIKE, UNINTERRUPTED was tasked with creating the Air Force 1 and LeBron 17 MORE THAN, featuring a canvas for wearers to express their thoughts. Each shoe came with a Sharpie marker for customization. In adjacent content, the MORE THAN A SIGNATURE series was launched. The first episode featured newly retired NFL superstar Rob Gronkowski, who shares his joy in being in control of his time post-football and emphasizes the importance of time and family.