"people will never forget how you made them feel."

There’s a choice within ridesharing. A good one, and a not-so-good one. This campaign, DRIVE ON THE BRIGHT SIDE, highlighted LYFT’S benefits through the eyes of the other guys — an unfortunate assemblage of executives who can’t understand how a company can win by treating people better.

"It's as much fun to scare as to be scared."

Halloween is LYFT’S second busiest night and a major event for millennials, but standing out amidst the flood of themed content was challenging. Lyft introduced HORROR MOVIE MODE, the world’s first on-demand film studio inside a Lyft ride, allowing passengers to star in their own horror film.

"Sit for something"

Can there be a gang for good? Using humor to engage users and encourage giving, LYFT launched a campaign featuring comedian Fortune Feimster to promote its initiative, ROUND UP & DONATE, which allows passengers to donate to the charity of their choice during rides.

"A the chance to rebuild our cities around people, not cars."

When LYFT launched, it took a bold bet on the power of community, challenging the status quo with the radical idea of strangers sharing rides. Hundreds of millions of rides later, Lyft has proven that it can improve transportation and people's lives, envisioning a future with less traffic, less pollution, and more green spaces, built around people instead of cars.

RIDING IS THE NEW DRIVING campaign declared LYFT as a better way forward in a world of traffic congestion, parking hassles, DUIs, distracted drivers, and expensive repairs.