"the most personal device we’ve ever created"

Apple Watch is the most personal device Apple has ever created. It’s the first product designed to be worn on a person. Different people with different styles. Different places to go. Different ways to spend their time. THE WATCH IS HERE is a global launch that announced the legitimacy of the wearable category and the impact it will have on the people who wear technology on their bodies.

As a follow-up to the launch, "Just Like That" was a series of 15-second spots featuring culturally relevant talent, showcasing how seamlessly the Watch can integrate into life without being a distraction.

"a tool for people who want to make things, who want to create, who want to innovate."

30 YEARS OF MAC was a digital exhibition that celebrated the past, present, and future of creativity through the meaningful achievements of Mac users. Hosted on apple.com — a website, short films, and a social experience were created to showcase the world’s best creators.